E PLUS Karaoke
Competitor Analysis: Understanding Consumer Preferences
In Google Ads, knowing what competitors are doing is key since ad bidding is competitive. The Modern Elements team analyzed rivals targeting the same audience and keywords, helping EPLUS Karaoke choose better keywords, messaging, and ad formats to boost appeal and competitiveness.
Advertising Effect
Impressions, clicks, and conversions have all significantly increased.
Visitor traffic has increased by 200%.
Website experience has been optimized.
EPLUS Karaoke in California partnered with Modern Elements to improve its Google Ads performance. The team optimized website landing pages to enhance user experience and boost conversions. By reviewing past campaigns, they quickly removed low-performing keywords, making better use of the ad budget. These strategies led to higher ROI and a stronger market presence.
Pain Points
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Customer Traffic: Poor Website Experience, high Customer Churn Rate
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Market Competition: Intense regional Competition, KTV Market gradually saturating
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Brand Awareness: As a local entertainment venue, EPLUS has low visibility and awareness in the local area.
Methods
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Keyword Advertising: Targeting relevant search terms to boost visibility.
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Geotargeting: Using Google Ads to show ads only within EPLUS’s service area for better relevance and conversions.
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Competitive Analysis: Improving landing pages by studying competitors.
Outcomes
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The ad exposure rate increased by 200%, with a significant rise in Google ad rankings.
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The ad click-through rate increased by 340%.
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The ad conversion rate increased by 600%.